Come on Google, really?!

Posted: December 25th, 2009 | Author: | Filed under: Online Marketing | Tags: , , | No Comments »

The Scotland Yard has shutdown over 1000 sites that claimed to sell designers goods for cheap prices.

The sites main source for suckers… hmm, I mean, traffic was Google searches for terms like “discount ugg boots” (look what happened to the SERP – it has around trizillion DMCA complaints).

The site owners seems to get ranked for those kind of terms for organic traffic using some very shady link building techniques (links to Yahoo’s linkdomain results, here’s Google link results) to make sales.

Most of the links are from Chinese websites, which is quite dubious for a site in English that managed to rank very successfully in google.co.uk for highly-competitive terms.

The links themselves are also very suspicious. I mean, look at it:


ugg boots
uggs
uggs
uggs
uggs
uggs
ugg
ugg
ugg

All of those invisible links (they’re inside a marquee container with 1px height) are stuffed above the opening <HTML> tag of the document. Can it be more obvious?

Most of the links seems to come from sites that were hacked (some Chinese government sites, too), probably in an automated manner that put those links into every HTML file it could find.

What does it take for Google to notice something is wrong? if it didn’t notice such obvious spammy link building techniques that was done using hacking, I think the SEO world is giving Google too much credit.



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